EIC Medical Logo and Branding

Like most family practices, Dr. Edward Kozinn—a dentist who has served the same Connecticut community for over 25 years—faced a particular challenge in creating a brand identity to attract new patients. He needed a design playful enough to appeal to children, and elegant enough to show grown-up patients that he and his practice are serious about what they do. With that in mind, we chose to do a simple, geometric design of a household item everyone would most certainly recognize (if they didn’t, they’d owe Dr. K. some serious explanation).

Dr. Kozinn